The Motivation guide comprises a wide variety of material which aims at introducing the reader to the world of art business and providing him/her the proper motivations in order to become a part of it.


It is also suitable for artists who already own a business but seek the first step in order to upgrade it.

The Motivation Guide   consists of 3 types of material:

Short texts with useful external links, that revolve around the question “Why development of creative business is important to me?”

Readers will have the chance to deepen their understanding of art business and the potential ways in which they could join it.

The reading consists of the following core topics:

  • The description and statistics of employment in the creative sector
  • The role of individual creativity and talent in generating considerable economic wealth
  • How the creative industries are capable of fighting unemployment and creating new jobs
  • Presentation of the “Creative Europe” initiative.

Collection of video success stories

A series of documentary style videos where established names of the art industry recount their entrepreneurial experiences and reveal the actions that led them to where they are today.

These personalities will come from a range of artistic fields and from all 6 countries that participate in Creative Talent Factory.

Available soon

A collection of first hand experiences from an additional team of entrepreneurs that made it in art business, that will provide a deep understanding of their methods, motivations and successful practices.

The participants will once again derive from various artistic fields and all 6 countries of the Creative Talent Factory team.

Project Number: 2020-1-LT01-KA204-077959
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.